Invitation to inauguration lecture by Professor Orvar Löfgren

Invitation to inauguration lecture by Professor Orvar Löfgren

We are happy to announce Orvar Löfgrens Inauguration lecture following his appointment as 10% professor at the Department of Culture and Global Studies.


21.03.2017 kl. 14.30 - 16.00



The lecture focuses on homemaking by looking at "the invisible home", the ways in which materialities, consumer habits, affect and moral norms interact and clash. Löfgren frames the home as the first arena of learning to be a consumer, as well as a site for constant negotiations of mine, yours or ours. What happens inside the home and how are lines drawn and responsibilities negotiated between ‘my things’, ‘your responsibilities’ and ‘our shared belongings and activities’? The lecture focuses on socialization processes, hidden in everyday routines, body movements and feelings.

Orvar Löfgren is currently a professor (emeritus) at Lund University, Department of Arts and Social Sciences, division of Ethnology.  He has particular and extensive insight in the research fields of cultural analysis, ethnographic methods, everyday life, consumption and tourism. A particular concern in Löfgren’s work is the cultural analysis of mundane activities which are often overlooked such as routines, what goes on, when nothing seems to happen?, waiting and daydreaming.

Löfgren has published several books on these issues including ’Exploring everyday life: Strategies for Ethnography and Cultural Analysis with Richard Wilk (2016) and ’The Secret World of Doing Nothing’ med Billy Ehn (2010). Within the field of tourism, Löfgen has in particular worked with emotions and materiality in travelling. Currently, Löfgren is directing a research project entitled ‘The Management of Overflow’ and a smaller project on ‘How Everyday Life Shapes Domestic Media’.

All interested student and emplyoees are welcome!


Department of Culture and Global Studies


Kroghstræde 3, Auditorium 1.104, Aalborg University